With Chambers State Bank’s established reputation and customer base, they didn’t want a complete 180 from their existing brand and website. They rejected the idea of an ultra clean, modern refresh. Instead, we decided to lean into the traditional roots of their small, agricultural based town. Elements such as the leather background in the header and the cattle brand style detail on all four corners of each page creates a warm, vintage feel. The font combination throughout the site is utilized to incorporate a western flare while still being easy to read.